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A Socio-Geography Analysis of Australian Fashion Week 2022

Updated: Jun 10, 2022

Socio-geographical relationship has long been analyzed by philosophers. Last week was Afterpay Australian Fashion Week 2022. In the world stage of fashion, Australian brands have seldom been present and the Australian market has been set apart from other geographical locations in the world. Australian fashion designers create to cater locally. What are Australian styles? What makes Australian fashion unique and what do they tell about Australia's history and culture?


On January 26, 1788, Captain Arthur Phillip guides a fleet of 11 British ships carrying convicts to the colony of New South Wales.


Australia was found.



Australia is a country highly influenced by British culture. Celebrating Jubilee 70, what will be some go-to-styles of Australian fashionistas?




When it comes to Australian fashion, Zimmermann and Aje are definitely some of the most significant, especially for events like Australia Day and Melbourne Cup.





Nature-inspired


Florals and ocean prints are seen everywhere in Zimmermann. Chiffon and linen materials are omnipresent and blend perfectly with the vast Australian land. Scalloped and laced edges are seen that remind you of petals of pretty peonies.




Australian's Love for Sports


A combination of minimalism and sport elements are seen everywhere in the show -- sports are really big here. Football and rugby are two of the most popular events. Cricket, baseball and golf are also some major sports to be celebrated.

Bec + Bridge Resort 23


P.E. Nation


Aje Athletica


Athleisure has also been seen in many major luxury brands. How would you pair your Australian-inspired sports outfit?























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